The challenge
Out-of-home has brutal constraints — distance, motion, glare. Most campaigns translate badly from a Figma board to a real street. We needed to design for the read, not the render.
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Media · Billboard Campaign
Prisma OOH
A large-format OOH art direction project — billboard, transit, and digital LED.
Year
2025
Role
Art direction, key art
Sector
Media
4
format ratios
6
key art plates
1
strict lockup
Brief
Key art and layout system for a multi-format OOH run. The same frame works as a 48-sheet billboard, a bus-side wrap, and a portrait digital LED, with clear priority for readability at range.
Tension
The solution
I stripped compositions down to two visual layers — subject and lockup — and built a strict ratio set that kept the hero legible at every scale, from a phone preview to a 48-sheet.
Build
Scope
What was built
- Key art
- OOH design
- Typography
- AI imaging
Showcase · 01
Out-of-home treatment
Media · 2025
Hero art for the skyline.
A large-format OOH art direction project — billboard, transit, and digital LED.
48-sheet
Prisma OOH
Bus-side wrap
Digital LED · 9:16
Prisma OOH
Hero art for the skyline.
Hero plate · 02 / 06
Showcase · 02
Paid formats
1:1 · Feed
Media
Prisma OOH
Hero art for the skyline.
9:16 · Story
Now · 2025
Prisma OOH
Swipe up
16:9 · Display
Prisma OOH
Billboard Campaign
3:1 · Banner
Prisma OOH
Hero art for the skyline.
Showcase · 03
Image system
01
02
03
04
05
06
Outcome
Outcomes, measured.
4
format ratios
6
key art plates
1
strict lockup
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