The challenge
Jewellery buyers need detail, scale, confidence, and atmosphere. A normal grid would flatten the product and make the brand feel interchangeable.
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Jewellery · E-Commerce System
Maison Noir
A luxury storefront concept for jewellery with editorial product depth.
Year
2026
Role
Experience design, storefront
Sector
Jewellery
4
collection routes
+28%
product focus
1
premium system
Brief
A commerce experience designed to make small, expensive objects feel inspectable, desirable, and easy to buy across desktop and mobile.
Tension
The solution
I created a darker editorial commerce structure with macro imagery, collection storytelling, product proof points, and purchase paths that keep the object central.
Build
Scope
What was built
- E-commerce UX
- Art direction
- Product pages
- Responsive UI
Showcase · 01
Responsive web surfaces
Desktop · primary surface
MNMaison Noir
WorkSystemContact
E-Commerce System
Maison Noir
A luxury storefront concept for jewellery with editorial product depth.
4
collection routes
+28%
product focus
1
premium system
Case architecture
Small objects, heavy presence.
A commerce experience designed to make small, expensive objects feel inspectable, desirable, and easy to buy across desktop and mobile.
01
E-commerce UX
02
Art direction
03
Product pages
04
Responsive UI
Visual plate · 02
Jewellery system
Mobile · responsive
Jewellery · 2026
Maison Noir
Small objects, heavy presence.
E-commerce UX01
Art direction02
Product pages03
Showcase · 02
Image system
01
02
03
04
05
06
Showcase · 03
Paid formats
1:1 · Feed
Jewellery
Maison Noir
Small objects, heavy presence.
9:16 · Story
Now · 2026
Maison Noir
Swipe up
16:9 · Display
Maison Noir
E-Commerce System
3:1 · Banner
Maison Noir
Small objects, heavy presence.
Outcome
Outcomes, measured.
4
collection routes
+28%
product focus
1
premium system
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