The challenge
The brand needed to look high-end without feeling cold or medical. The experience had to make treatment decisions simpler for visitors who may not know what they need yet.
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Clinic · Optical Rebrand
GlowSkin
A beauty clinic identity system built around editorial warmth and trust.
Year
2026
Role
Art direction, web concept
Sector
Clinic
6
service paths
+32%
lead clarity
3
launch assets
Brief
A visual refresh for a skincare clinic that turns treatment categories, texture, and before-care storytelling into a polished digital experience.
Tension
The solution
I built a warmer visual system with treatment-led navigation, soft contrast, and campaign imagery that creates confidence before a consultation starts.
Build
Scope
What was built
- Visual systems
- Landing UX
- Campaign direction
- AI imaging
Showcase · 01
Identity board
Mark
G
GlowSkin
Clinic
Palette
#FF8A65
#0E0F10
#F6F4F0
#8B8F97
Type
AaDisplay
AgBody
01Mono
Showcase · 02
Responsive web surfaces
Desktop · primary surface
GGlowSkin
WorkSystemContact
Optical Rebrand
GlowSkin
A beauty clinic identity system built around editorial warmth and trust.
6
service paths
+32%
lead clarity
3
launch assets
Case architecture
Treatments that feel like ritual.
A visual refresh for a skincare clinic that turns treatment categories, texture, and before-care storytelling into a polished digital experience.
01
Visual systems
02
Landing UX
03
Campaign direction
04
AI imaging
Visual plate · 02
Clinic system
Mobile · responsive
Clinic · 2026
GlowSkin
Treatments that feel like ritual.
Visual systems01
Landing UX02
Campaign direction03
Showcase · 03
Social feed rollout
G
glowskin
Clinic · Official
42035
02
Treatments that feel like ritual.
Clinic
Reel
69458
83169
96881
06
Optical Rebrand
Clinic
Reel
1242104
08
6
service paths
1516126
Outcome
Outcomes, measured.
6
service paths
+32%
lead clarity
3
launch assets
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