The challenge
The label needed more attitude and structure online. The work had to feel fast, visual, and current while still helping visitors discover product drops.
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Fashion · Web + Editorial System
ELEVN
A fashion web direction with campaign rhythm, drops, and sharp editorial pacing.
Year
2026
Role
Art direction, interface
Sector
Fashion
5
drop modules
+38%
scroll depth
2
content lanes
Brief
A brand-forward fashion experience that connects lookbook energy, drop culture, and product storytelling without becoming a generic clothing grid.
Tension
The solution
I designed a campaign-led layout system with lookbook panels, drop modules, motion pacing, and product cards that keep the brand voice visible.
Build
Scope
What was built
- Fashion UX
- Lookbook design
- Motion
- Responsive systems
Showcase · 01
Responsive web surfaces
Desktop · primary surface
EELEVN
WorkSystemContact
Web + Editorial System
ELEVN
A fashion web direction with campaign rhythm, drops, and sharp editorial pacing.
5
drop modules
+38%
scroll depth
2
content lanes
Case architecture
Drop culture, engineered.
A brand-forward fashion experience that connects lookbook energy, drop culture, and product storytelling without becoming a generic clothing grid.
01
Fashion UX
02
Lookbook design
03
Motion
04
Responsive systems
Visual plate · 02
Fashion system
Mobile · responsive
Fashion · 2026
ELEVN
Drop culture, engineered.
Fashion UX01
Lookbook design02
Motion03
Showcase · 02
Editorial spread
Issue · 2026
Drop culture, engineered.
Spread · 01
ELEVN
A fashion web direction with campaign rhythm, drops, and sharp editorial pacing.
P. 04
Fashion
Showcase · 03
Social feed rollout
E
elevn
Fashion · Official
42035
02
Drop culture, engineered.
Fashion
Reel
69458
83169
96881
06
Web + Editorial System
Fashion
Reel
1242104
08
5
drop modules
1516126
Outcome
Outcomes, measured.
5
drop modules
+38%
scroll depth
2
content lanes
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