The challenge
The clinic experience had to feel premium without becoming vague. The public website needed to convert cautious patients, while the internal system needed to make booking, follow-up, and patient status visible at a glance.
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Clinic · Web + CRM Engine
Bloom Dental
A premium clinic web presence paired with an operational CRM concept.
Year
2026
Role
Product design, frontend, systems
Sector
Clinic
+40%
booking intent
2.5x
session depth
0
paper handoffs
Brief
A conversion-focused patient experience, booking flow, and internal dashboard designed to make a high-ticket clinic feel modern, trusted, and operationally sharp.
Tension
The solution
I designed a dual surface: a calm patient-facing site with strong service hierarchy, and a dense CRM interface with status, revenue, appointments, and follow-up data in one controlled workspace.
Build
Scope
What was built
- Next.js
- React
- CRM UX
- Motion
Showcase · 01
Operational dashboard
B
Bloom Dental
/ operationsTodayTue · 09:14
Active patients
128
+12
This month
$54.2k
+18%
Conversion
42%
+4pt
No-shows
3
-1
Patients · this week
5 of 128
PatientStatusLTVStage
LKLina K.Active$4,200Consult · W3
MRMarcus R.Pending$2,450Intake
SMSara M.Active$6,780Treatment · 02
OBOmar B.Completed$3,900Follow-up
YTYasmin T.Active$5,120Consult · W4
Showcase · 02
Responsive web surfaces
Desktop · primary surface
BDBloom Dental
WorkSystemContact
Web + CRM Engine
Bloom Dental
A premium clinic web presence paired with an operational CRM concept.
+40%
booking intent
2.5x
session depth
0
paper handoffs
Case architecture
Calm on the outside. Precise underneath.
A conversion-focused patient experience, booking flow, and internal dashboard designed to make a high-ticket clinic feel modern, trusted, and operationally sharp.
01
Next.js
02
React
03
CRM UX
04
Motion
Visual plate · 02
Clinic system
Mobile · responsive
Clinic · 2026
Bloom Dental
Calm on the outside. Precise underneath.
Next.js01
React02
CRM UX03
Showcase · 03
Identity board
Mark
BD
Bloom Dental
Clinic
Palette
#63E6BE
#0E0F10
#F6F4F0
#8B8F97
Type
AaDisplay
AgBody
01Mono
Outcome
Outcomes, measured.
+40%
booking intent
2.5x
session depth
0
paper handoffs
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