The challenge
The product needed to feel premium on small screens where detail is usually lost. The challenge was balancing atmosphere with inspection value.
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Jewellery · Campaign + Social System
Aura Jewels
Macro product storytelling for jewellery campaigns and social launch assets.
Year
2026
Role
Creative direction, assets
Sector
Jewellery
12
campaign frames
3
ad formats
+45%
visual recall
Brief
A campaign asset system that gives fine jewellery stronger texture, reflection, and product memory without losing clarity.
Tension
The solution
I focused on high-contrast macro crops, controlled reflections, and repeatable campaign frames that work across landing pages, ads, and social posts.
Build
Scope
What was built
- AI imaging
- Product direction
- Campaign systems
- Retouching
Showcase · 01
Out-of-home treatment
Jewellery · 2026
Light. Reflection. Memory.
Macro product storytelling for jewellery campaigns and social launch assets.
48-sheet
Aura Jewels
Bus-side wrap
Digital LED · 9:16
Aura Jewels
Light. Reflection. Memory.
Hero plate · 02 / 06
Showcase · 02
Social feed rollout
AJ
aurajewels
Jewellery · Official
42035
02
Light. Reflection. Memory.
Jewellery
Reel
69458
83169
96881
06
Campaign + Social System
Jewellery
Reel
1242104
08
12
campaign frames
1516126
Showcase · 03
Paid formats
1:1 · Feed
Jewellery
Aura Jewels
Light. Reflection. Memory.
9:16 · Story
Now · 2026
Aura Jewels
Swipe up
16:9 · Display
Aura Jewels
Campaign + Social System
3:1 · Banner
Aura Jewels
Light. Reflection. Memory.
Outcome
Outcomes, measured.
12
campaign frames
3
ad formats
+45%
visual recall
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