I design,
I build,
under one surface.
I'm Saif Eddine El Jendoubi — designer, front-end engineer, and sometimes art director. I focus on cinematic web experiences, product interfaces, and AI-assisted visual direction. Based between Doha and Tunis, working remotely everywhere else.
Design · Code · Direction
Saif Eddine El Jendoubi
10
case studies
98
curated reels
07
verticals
Profile
I started in design because I wanted small businesses to look bigger than they were. I started coding because design alone wasn't enough.
Today I run a studio of one — I design the site, build it, and art-direct its launch campaigns. You deal with one person from kickoff to launch, no dropped handoffs, no quality dip between stages.
The work spans four verticals: clinics, premium e-commerce, hospitality, and AI-native products. The common thread: each one has to feel considered, not templated.
Path
- 202001
Started as a freelance brand & web designer — small clinics, cafés, early SaaS.
- 202202
Shifted into full-stack product surfaces — Next.js, React, motion systems.
- 202403
Added AI-assisted art direction — campaign visuals, hero treatments, product mockups.
- 202604
Operating as a studio of one — design, build, and direction under one surface.
Principles
Taste matters. Structure makes it usable.
- 01
The work should be understood in seconds, then rewarded with detail.
- 02
Motion sets pace. When in doubt, take it out.
- 03
AI is direction, not decoration. It needs restraint and a visual world.
- 04
A portfolio has to prove taste, craft, and commercial thinking together.
Toolkit
Design
- Figma
- Framer
- Photoshop
- Lightroom
Code
- Next.js
- React 19
- Tailwind v4
- Framer Motion
- Supabase
Direction
- Gemini
- Veo
- Runway
- Midjourney
Next step