التحدي
Most seasonal campaigns fall apart when they leave the print plate. We needed a campaign direction that survived compression into 1:1 feeds and 9:16 stories without losing tone.
العودة للفهرس
Fashion · Seasonal Campaign
Saison Atelier
A seasonal campaign rollout across OOH, digital, and social surfaces.
السنة
2025
الدور
Art direction, campaign system
القطاع
Fashion
12
format variants
3
channels
+58%
brand recall
الموجز
A seasonal launch system for an atelier label — the same visual world translated into magazine pages, long-scroll landing, ad formats, and organic social.
التوتر
الحل
I built a flexible frame: a strict type system, a controlled colour + texture palette, and a set of layout primitives that each surface reuses. Every format is visibly the same campaign.
البناء
النطاق
ما تم بناؤه
- Campaign direction
- Social systems
- Type systems
- AI imaging
Showcase · 01
Out-of-home treatment
Fashion · 2025
One season. Twelve surfaces.
A seasonal campaign rollout across OOH, digital, and social surfaces.
48-sheet
Saison Atelier
Bus-side wrap
Digital LED · 9:16
Saison Atelier
One season. Twelve surfaces.
Hero plate · 02 / 06
Showcase · 02
Editorial spread
Issue · 2025
One season. Twelve surfaces.
Spread · 01
Saison Atelier
A seasonal campaign rollout across OOH, digital, and social surfaces.
P. 04
Fashion
Showcase · 03
Social feed rollout
SA
saisonatelier
Fashion · Official
42035
02
One season. Twelve surfaces.
Fashion
Reel
69458
83169
96881
06
Seasonal Campaign
Fashion
Reel
1242104
08
12
format variants
1516126
Showcase · 04
Paid formats
1:1 · Feed
Fashion
Saison Atelier
One season. Twelve surfaces.
9:16 · Story
Now · 2025
Saison Atelier
Swipe up
16:9 · Display
Saison Atelier
Seasonal Campaign
3:1 · Banner
Saison Atelier
One season. Twelve surfaces.
النتيجة
النتائج، بالأرقام.
12
format variants
3
channels
+58%
brand recall
المشروع التالي
Olive Press
Food · Digital Presence